Winter-Spring limited-edition tote bag

The New Yorker

2024

On February 2024 The New Yorker asked me to do an illustration for a tote bag and a few months later they decided to use one of the discarded ideas to make a new bag released as an additional incentive to subscribe.
The sketch selected was a person attached to his dog by his own scarf. The illustration worked well to illustrate winter season but I was given the challenge to find a new idea for the other side: an illustration conceptually connected with the scarf idea that also talks about the spring.
The final solution was a person wrapped in a leash while the dog is chasing a butterfly, which is a subtle nod to the first cover of The New Yorker.

Creative Direction: Nicholas Blechman and Thais Klein.

Art direction & animation: Laura Dirzyte.

Marketing campaign design: David McLachlan.

Copy: Michael Polovsky.

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